A marketing communication and promotion plan detailing the #CleanUpYourCrumbs social media campaign that aims to enCourage outdoorsmanship and sustainability among college students amid the COVID-19 pandemic.
TIMELINE:
Aug 2020 - Dec 2020
MY ROLE:
Researcher, Marketing Strategist, Graphic Designer
SKILLS:
Integrated Brand Promotion, Market Research, Media Planning, Graphic Design
TOOLS:
Qualtrics, Noun Project, Figma
