#CLEANUPYOURCRUMBS

NATURE VALLEY X NPCA

A marketing communication and promotion plan detailing the #CleanUpYourCrumbs social media campaign that aims to enourage outdoorsmanship and sustainability among college students amid the COVID-19 pandemic.


TIMELINE:

August to December 2020

MY ROLE:

Researcher, Marketing Strategist, Designer

SKILLS:

Integrated Brand Promotion, Market Research, Media Planning

TOOLS:

Qualtrics, Noun Project, Figma