The Remix Project, "Capture," is inspired by Google's recent release of their new product, "Google Clip." The aim of "Capture" is to visualize the invasive nature of today's consumer technology for the consumer. Not only does it feature the constant "recording," "looking," and "listening" of today's modern devices like Google's Google Clip, Apple's iPhone X, Amazon's Echo, and Snapchat's Spectacles, but it also attempts to make the audience feel uncomfortable, as if they are being subject to the intrusive camera lens throughout the film. "Capture" intentionally overwhelms the viewer through loud camera shutters and fast paced visuals. Through the featuring of today's most popular and powerful AI, this film aims to reveal how prevalent surveillance is in everyday life and how we, as a society, are growing blind to the invasive and rapidly advancing nature of these products.
My theoretical approach to the Digital Argument Assignment was to emulate Michel Foucault's theories on surveillance. His description of the panopticon in his book "Discipline and Punish" suggests that the panopticon is a symbol of a disciplinary society where observation is an apparatus of power. I found Foucault's conceptualization of the panopticon accurately portrays my life, in that our society is similarly under the National Security Agency's anonymous surveillance to regulate and control the people. In approaching Foucault's panoptical theory and its anonymity, I decided to feature several different users of these technologies to not only reflect that anyone can survey anyone, but also that the powerful can survey everyone. This surveillance also serves as an example of Foucault's idea of punishment, as we, the citizens of the United States, can never truly obtain freedom if the NSA has the power to invade our privacy.
Aesthetically, I decided to use fast-paced movements in my piece in order to bewilder the audience. In keeping each clip very short, I tried to emulate how we, as targets of surveillance, simply can't keep up with who's taking a picture, who's setting up their camera, or who's posting onto social media with our identities captured in it. I also included several cameos of children to insinuate that the modern consumer can begin losing their identities at an incredibly young age. To add, another aesthetic choice that I made was to create this film entirely out product advertisements and keynotes. In doing so, I attempt to illustrate that, just by configuring these seemingly positive and innovative commercials in a different way, we can actually realize how chilling and disturbing these powerful devices really are.